2016 BMW Youth Travel camp in the future start in Beijing jinshen

2016 BMW future travel youth camp practice started in Beijing – Beijing BMW (China) automobile trade limited company president Dr. Liu Zhi speech in new network on 19 September, BMW announced a partnership with Chinese CPAFFC sponsored " BMW; future travel youth camp practice ", the project for three years, to encourage young generation pay attention to traffic the social issues, and to participate in the trip to solve the imagination and design, so as to promote the communication and dialogue between the parties, to create a more safety, environmental protection and convenient way to travel in the future. This is the BMW corporate social responsibility strategy to "strategic corporate social responsibility" after the upgrade, the first new project launched, that BMW’s corporate social responsibility will be closely combined with the future development direction of enterprise core competence. In fact, since this year many CSR programs of BMW have been in this line of thought under the guidance of strategic upgrades, such as this year "BMW China cultural tour" to achieve a model of innovation, and the "BMW child safety training camp for the first time in the fixed region to establish a museum experience, enhance the continuing influence of the project. The BMW group Greater China vice president of government affairs Councillor Yao Xiaorong BMW group has been pursuing the sustainable development strategy, and corporate social responsibility is an important part of the sustainable development strategy. Since entering the China market, BMW has initiated and carried out a number of corporate social responsibility projects, among them, BMW children traffic safety training camp "has persisted for 12 years," BMW Chinese cultural tour "has persisted for 10 years, and in 2008 founded the" BMW love fund ", a BMW employee the owner and dealer staff to participate in public welfare activities platform. With the change of social demand, corporate social responsibility also needs to keep pace with the times. In the current city, traffic congestion and air pollution problems are becoming increasingly serious, and new energy vehicles, Internet technology, automatic driving technology and share the economy for people to travel provides a new way of thinking. Under this background, the BMW group to usher in the next 100 years ", put forward the prospects for future travel, put forward the new strategy first" enterprise development blueprint, and thus extend a more clear "strategic corporate social responsibility" direction of development, also make full use of the core competence of BMW’s performance the social responsibility of the enterprise, combined with business expertise and resources to promote social change, long-term and effective solutions for social problems. 2016 BMW Youth Travel practice camp in the future news conference guests photo BMW believes in those areas closely related to the core competencies of enterprises to carry out corporate social responsibility activities will create greater social value. Based on the new strategy, BMW corporate social responsibility in China will focus on the following two areas: first, to promote social development, sharing the fruits of development. BMW will be aimed at the different needs of special groups of society, to help them improve their knowledge, develop skills, and fundamentally solve the problems encountered in the development, so as to achieve substantial, long-term assistance. This conforms to the modern concept of "shared development" in Chinese society, and is also in line with the principle of "giving fish to fish".相关的主题文章:

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